10 Ways to Market Your Business For FREE

Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, you don't need to break the bank to perform a successful marketing strategy. There are plenty of ways for you to market yourself to your customers without spending any money at all.

1. Engage 

Sign up for all social media platforms that will benefit your business and share content consistently. Run polls and ask your customers questions they can respond to. Follow other leaders in your industry and engage with their content. Contribute to forums, blogs, discussions and join online communities to share your insight towards specific topics (provide useful information and build a relationship before trying to sell anything.) There are endless ways to position yourself so that you can attract new customers, increase confidence of your current customers, and stand out in your industry. 

2. Share Infographics

Infographics are a huge part of todays content marketing. They’re visual eye candy (so they will grab your targeted audiences attention,) easy to digest, and people love to share them, which can help to increase brand awareness. In addition to that, infographics will highlight your knowledge on the particular subject matter, establishing you (the creator) as an expert in the field.

3. Write Blog Posts (and Guest Posts)

If you don't already have a business blog, create one now. The reason you need blog is to increase visibility. Put simply, the more blog content you create, the more opportunities you'll have to show up in search engines and drive organic traffic to your website or content, providing the perfect platform to strengthen your SEO (Search Engine Optimization) strategy. As well as creating content for your own site, be sure to integrate guest blogging into your marketing strategy - a great way of ramping up brand exposure, but also securing links back to your website/blog.

4. Form Industry Partnerships

Team up with a business related to your industry (but not a direct competitor) for a joint project. Partnering with another business creates twice as much exposure to a whole new audience related to your niche through cross-promotion. Don’t be afraid to get creative to maximize the value and results of your partnership.

5. Build & Utilize Your Email List

Small businesses can create marketing emails to meet a variety of goals and to support a number of other campaigns (like social media marketing.) If you are running a social media contest or want to share some exciting news, you can drum up anticipation for the campaign through email (don't forget to include social share buttons.) Email marketing is an instant and easy way to get new visitors engaged with your business, as well as maintain relationships with your existing customers. But, be sure to avoid being overly promotional and always offer something genuinely useful to your recipients.

6. Create a Video 

Video is a highly popular medium for consumers, and these days you don’t have to hire a professional to create high-quality content. If you’ve got something useful to say, then say it on video. Supply product demos, "How-To's", behind-the-scenes coverage of what it's like to work at your business and interviews with your staff or industry experts. Create a quick marketing video like the one below (in less than 2 minutes) to grab attention and intrigue viewers to check out your website, blog or social media platforms. Videos like this also make for highly shareable, marketable content - post it on social media and include it in your email campaigns.
This video was created for FREE at RenderForest.com

7. Ask your Customers for Testimonials and Reviews

Word of mouth is one of, perhaps the most, powerful way of promoting your business to the right people. Testimonials and reviews on official platforms like Google, Facebook, and Yelp will do wonders for your business. If you have a website, post the reviews on your homepage or product pages to build trust and entice newcomers to purchase your product or service. 

8. List Your Business on Online Directories

For a start-up business, an online directory is the perfect medium to begin your business promotion and increase your customer base. There are a whole host of industry or location-specific directories that are available for you to use (essentially as free marketing.) Similar to your other marketing efforts, online business directories can increase your visibility, help promote your website or blog and provide potential customers with the correct information. Make sure to choose a directory that offers the right exposure to your target audience. 

9. Attract Local Press

The first step toward growing local press coverage is coming up with interesting stories to promote your business like your brands unique history and changes to your business that affect the community. If you're not a good story-teller, use it as a way to promote an upcoming event. Another option is to develop strong professional relationships with news outlets and provide them with information when it's needed, giving your business exposure and positioning yourself once again to be perceived as an expert in your industry. An example of this might be an interior designer offering home makeover tips. These press releases may get picked up by some media outlets and they can also help your search engine optimization by (again) providing links back to your website or blog.

10. Set Up a Customer Referral Program

The purpose of a referral program is to attract new potential customers to your business. Ask your existing customers to think about people who would benefit from your product or service and provide them with a free product, free month of service, or another kind of reward for their referral. Doing this will greatly increase your chances of onboarding new customers that are a good fit for your brand (and more likely to purchase from you.) Remember, word-of-mouth is powerful, and customers referred by other customers is an incredibly valuable (and free) way to grow your business.
Discover more tips and articles here.
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