The best thing you do in business (and in life) is to commit to continuous learning so that you can always grow and evolve. By stepping out of your comfort zone and changing parts of yourself that are actually holding you back, you will conquer goals that you previously thought were too far to reach. Our favourite way to add educational reads into our busy schedules is by listening to audiobooks (no, this is not a paid promotion.) You can learn while you're driving, cleaning the house, walking the dog or running errands. On top of that, surrounding yourself with things that lead you towards your vision on a regular basis feels good and gives you the motivation you need to conquer your goals. We decided to make a list of audiobooks that really helped us when we were just starting, stuck in a rut, feeling like we couldn't avoid roadblocks and needed inspiration to keep moving forward. In no particular order, we're happy to share with you our all time favourite audiobooks to help you improve in business and inspire you to take the leap towards becoming a business owner.
Note: Some of the audiobooks below are exclusive to Audible. If you prefer, you can find some of the titles below in paperback form at your local bookstore.
1. Atomic Habits
Tiny Changes, Remarkable Results
No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.
If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.
Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, listeners will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.
Learn how to:
• Make time for new habits (even when life gets crazy)
• Overcome a lack of motivation and willpower
• Design your environment to make success easier
• Get back on track when you fall off course
• And much more
Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits - whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
2. The Revisionaries
3. The 15 Commitments of Conscious Leadership
A New Paradigm for Sustainable Success
These 15 commitments are a distillation of decades of work with CEOs and other leaders. They are radical or provocative for many. They have been game changers for us and for our clients. We trust they will be for you, too.
Our experience is that unconscious leadership is not sustainable. It won't work for you, your team, or your organization in the long term. Unconscious leadership can deliver short-term results, but the costs of living and leading unconsciously are great.
Fear drives most leaders to make choices that are at odds with healthy relationships, vitality, and balance. This fear leaves a toxic residue that won't be as easily tolerated in an increasingly complex business environment.
Conscious leadership offers the antidote to fear. These pages contain a comprehensive road map to guide you to shift from fear-based to trust-based leadership. Once you learn and start practicing conscious leadership, you'll get results in the form of more energy, clarity, focus, and healthier relationships. You'll do more and more of what you are passionate about and less of what you do out of obligation. Your team will get results as well. Drama and gossip will all but disappear, and the energy and resources that fueled them will be redirected towards innovation and creativity.
Any one of these commitments will change your life. All of them together are revolutionary.
What do you need to bring to the table?
Sounds so simple, yet in our experience it's a skill few have mastered. Most of us are far more interested in being right and proving it than we are in learning, growing, and shifting out of our old patterns. By default we gravitate toward the familiar. We're asking you to take a chance and explore the unfamiliar.
How Any Startup Can Achieve Explosive Customer Growth
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier - fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.
Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:
Find and use offline ads and other channels your competitors probably aren't using
Get targeted media coverage that will help you reach more customers
Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these 19 traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business.
5. Anything You Want
40 Lessons for a New Kind of Entrepreneur
When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.
He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.
Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.
The Ultimate Guide for Mastering the Art and Science of Getting past No
Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NO's.
Following in the footsteps of his blockbuster best sellers Fanatical Prospecting and Sales EQ, Jeb Blount's Objections is a comprehensive and contemporary guide that engages your heart and mind. In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections.
7. Nine Lies About Work
A Freethinking Leader's Guide to the Real World
These may sound like basic truths of our work lives today. But actually, they're lies. As Marcus Buckingham and Ashley Goodall show in this provocative, inspiring book, there are some big lies - distortions, faulty assumptions, wrong thinking - running through our organizational lives.
But there are those who can get past the lies and discover what's real. These are freethinking leaders who recognize the power and beauty of our individual uniqueness, who know that emergent patterns are more valuable than received wisdom, and that evidence is more powerful than dogma.
With engaging stories and incisive analysis, the authors reveal the essential truths that such freethinking leaders will recognize immediately: that it is the strength and cohesiveness of your team, not your company's culture, that matters most; that we need less focus on top-down planning and more on giving our people reliable, real-time intelligence; that rather than trying to align people's goals we should strive to align people's sense of purpose and meaning; that people don't want constant feedback, they want helpful attention.
8. The Science of Getting Started
How to Beat Procrastination, Summon Productivity, and Stop Self-Sabotage
Procrastination is the monster that we are always running from. It lurks around every corner, and can completely sabotage your life. But you can learn to defeat it every time.
A blueprint for getting into motion from a complete standstill. Understand and defeat your psychological blocks.
The Science of Getting Started is a deep dive into our tendency to push things until the last minute possible. It uncovers the biological and evolutionary science behind procrastination, and how we can beat these instinctual drives to triumph in our career and personal life. A plethora of studies are analyzed and put into illuminating contexts.
Best of all, it’s a book of scientific solutions boiled down to everyday usefulness. You’ll be able to apply insight from this book immediately to slay your procrastination monster and get ahead of the pack.
Patrick King is an internationally bestselling author and entrepreneur. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. He has battled the procrastination monster his entire life and brings proven techniques to you.
Discover discipline, willpower, and motivation that works for you. Defeat your inner sloth.
A scientific and biological overview of your procrastination habit.
Warning signs to monitor your work ethic.
Psychological tactics to trigger your brain to productivity.
How to structure and schedule your life to safeguard against procrastination.
Simple yet effective tactics to get off your butt and into action.
How to beat analysis paralysis and other causes of mental freezing.
Get more done in less time so you can enjoy your life instead of avoiding it.
Become the most reliable person you know. Break your habit of missing goals and letting people down. The ability to defeat procrastination is the ability to accomplish exactly what you want and gain access to wherever you want to go.
Are You Ready to Start Your Own Business?
Canada's Small Business Guide (E-Book)
• 15+ Informative Pages
• 30+ Interactive Worksheets
• Professional Tips & Business Analysis Tools
✓ Identifying your target market
✓ Creating your Business Canvas
✓ Understanding your legal requirements
✓ Building your brand
✓ Laying out a marketing strategy