How to Thrive in Business During Canada-Wide Lockdowns

Now is the Time to Reimagine your Business
Times continue to be hard (and harsh) on small businesses in Canada during the continuous Covid-19 lockdowns. It has become common and discouraging to wake up everyday to new hurdles and roadblocks, preventing you from getting further ahead in this already difficult time. It may seem easier to allow the world to weigh you down right now, and if you're feeling stuck within your business (or outside of it) we encourage you to keep reading!
"Life is like riding a bicycle, to keep your balance, you must keep moving."
- Albert Einstein
We believe that opportunity never dies, it lives all around us. Let's not forget that passion, tenacity, open-mindedness and likely self-reliance are the traits that lead you to become a small business owner in the first place. We're here to remind you that there is no better time (or opportunity) to reignite that fire and use those traits towards the greater good of your business. 
"When the going gets tough, the tough get going."
- Joseph Kennedy
Start Now. Start today. Let's take a look at a few ways that you can reinvigorate your business now and set yourself up for the future (for little to no cost.)

Revise Your Business Plan

As we've all witnessed, thing's can change very fast. But these changes provide us with moments to learn, to live outside of our comfort zone and create new ways to perform and expand (we think that's pretty awesome!) Reviewing your business plan can help you see the goals have been accomplished thus far and make it easier to identify any new directions your company should take. Look at everything from a different perspective and find ways that you can breathe new life into your business or brand. Take the time now (that you didn't have before) to dive deep into the heart of your business and nurture it from the inside out.

Implement New Systems

Remember when stores were busy, tasks seemed endless, and there was never enough time to sit down and perfect your day-to-day procedures? Well, the opportunity to upgrade your entire system is here. As entrepreneurs, we often hear about the benefits of streamlining (simplifying or eliminating unnecessary work-related tasks to improve the efficiency of processes within your businesses) and automating tasks. Thankfully, there are plenty of online platforms that will help you improve productivity, communication, time management and increase cost efficiency. Making a move to improve your business procedures and systems will undeniably benefit you in the future and push you closer towards achieving your goals. Checkout our list of top programs to use for small businesses here.

Boost Your Marketing Efforts

Marketing is likely one of your major business expenses so you might be inclined to start making cuts in this area or dropping your efforts all together. But, marketing is what your small business needs the most right now. Consumers are restless and always looking to make changes in their buying decisions. Help them find your products or services. Show them why they should choose you. Get your name out there. DO NOT quit marketing. Do the opposite and step up your marketing efforts.

Lead Strong

Strong leadership and a clear vision are key to thrive in what might feel like a crisis. Your leadership matters to rebuild confidence and your ability to lead strong is instrumental to forge the path into the future, even when the present feels challenging. Practice resilience, self-care, compassion, empathy and understanding. Let your team, suppliers, community and customers know that you're all in this together. Showing you care helps everyone shift out of “panic” mode and enables you to explore solutions together.
“The grass is greener where you water it.”
Neil Barringham
There will always be challenges and hurdles in life and in business. Hoping they will go away and that things will fall into place is not the answer. Push forward. Treat your obstacles like the opportunities that they are. Focus on what you can do and what you can control. Continue to pursue your goals with determination and you will succeed.
Discover more tips and articles here.
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